Today there’s another series of teaser photos with the new SUV and this time around, they are showing more of the exterior design. The aim is simple: to protect the future models from prying eyes so that their official unveiling remains a big surprise.
These camouflages hide or distort the striking lines and characteristic design elements of a new model. This often concerns the grille, the edges of the wings, the bonnet, the headlights and even the brand’s logo.
While Renault’s Design teams are proud of their designs, they are forced to make their work appear ugly so it can remain a secret right through to the official unveiling.
For its " preliminary reveal ", the All-New Renault Austral has been covered with a unique sticker, imagined and designed by François. Truly inspired, the covering enhances rather than detracts from the vehicle’s look. While full of strikingly graphic lines, it nevertheless serves its primary function: that of camouflaging. But it does it with style!
The camouflage hides the grille, the edges of the wings, the bonnet, the headlights and the brand logo.
There are two main ways that car manufacturers like to keep things under wrap:
- fake padding or prosthetic attachments that help conceal the car’s true shape
- a sticker covering that acts like a second skin over the car’s body
When designing the sticker covering for the All-New Renault Austral, François, kept coming back to two fundamental questions: "Why must you hide something beautiful beneath an ugly façade?” and "Why can’t you hide art with art?“
For the camouflage of the All-New Renault Austral, François relied on the strong contrast of black and white, the different scales as well as the aspects to accentuate the contrast. The fluorescent colour increases the overall impact on the road.
Far from being a single run-of-the-mill sticker, the All-New Renault Austral covering is made of individual sections, each tailor made to perfectly fit their respective segments on the body then pieced together like a giant puzzle.
A 3D model of the All-New Renault Austral was used to perfectly match the shape and relief of the support such as the bonnet or the rear wings.
The patterns are smaller at the front and get bigger at the rear to accentuate the disturbances there. François has played with the rhombus by creating breaks and overlaps on the rear side, where the car's design expression is very strong. The grille and the light signatures, especially the one at the rear, have been blurred.
The superimposition of glossy elements on a first matte-looking frame brings sophistication to the whole.
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